1.
Please name 5 BANK parties
HSB
HSBC
BOCG
DSB
AIA
FUB
BEA
DHI
SCB
Other : (Please specfiy)
2.
Please rate the importance of the following factors regarding to a good bank. (5 - most important, 1 - least important)
1
2
3
4
5
Customer Service
Tehnical Support
Industrial Leadership
Size of the Bank
3.
Have you ever seen any advertisement of HSBC Emerging Markets Inflation-Linked Bond Fund (EMIL) in any press/magazine/online media?
Yes
No
4.
Do you know the HSBC "EMIL" website?
Yes
No
5.
Where did you learnt about the "EMIL" website?
Newspaper
Magazine
Website
Billboard
Friend
6.
What is your feeling towards the website?
Great
Good
Just right
Poor
Worst
7.
Do you accept the promotion idea?
Extremely acceptable
Acceptable
Neutral
Not Acceptable
Extremely Disagree
8.
After the completion of all promotion events, have you changed your views towards HSBC?
Greatly improved
A bit improved
No change
Worsen
Greatly worsen
