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| 1. Please select your age group. * |
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| 2. Please seclect your gender. * |
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| 3. How often do you use cosmetics?* |
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| 4. Why didn't you use cosmetics? (can choose multiple options) |
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| 5. How did you know about Estee Lauder? (can choose multiple options)* |
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| 6. How often do you visit Estee Lauder?* |
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| 7. What did you purchase at Estee Lauder? (can choose multiple options)* |
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| 8. Have you ever purchased Estee Lauder's foundations, concealers or loose powder?* |
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| 9. Why did you purchase Estee Lauder's foundation, concealer or loose powder?(can choose multiple options) |
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| 10. Why didn't you choose Estee Lauder's foundation, concealer or loose powder? (can choose multiple options)* |
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| 11. What would you consider when choosing foundation, concealer / loose powder? (can choose multiple options)* |
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| 12. How important do you weigh convenience and speed in putting on make-up?* |
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| 13. Do you think there is a big difference between ordinary cosmetics and high definition cosmetics? |
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| 14. What high definition cosmetics would you like Estee Lauder to offer? (can choose multiple options)* |
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| 15. What do you think is a reasonable price for high definition cosmetics when compared to ordinary cosmetics?* |
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| 16. What additional services would you like Estee Lauder to provide in relation to its launching of high definition cosmetics? (can choose multiple options)* |
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| 17. Would you be interested in purchasing high definition cosmetics from Estee Lauder?* |
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