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| 1. Please indicate the importance of the following factors when you buy fashion product by circle the appropriate position on the scale. 請指出以下各項選購服裝貨品之重要程度.
Very Important非常重要 = 5 Important重要 = 4 Fair 一般 = 3 Not Important不重要 = 2 Not Very Important非常不重要 = 1 * |
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| Brand Name 品牌 |
| Price 價錢 |
| Product Quality 產品質素 |
| Package 包裝 |
| Special Offer 特別優惠 |
| Customer Service 顧客服務 |
| Professional Inquire 專業意見 |
| Media Advertisement 媒體廣告 |
| Shop Location 店鋪位置 |
| Word of Mouth 聲譽 |
| Product Variety 貨品種類 |
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2.
Which of the following brands have you purchased? ( maximum five options )
以下那些品牌你曾經光顧? ( 最多可選五項 ) * |
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3.
How much do you spend on clothing per month?
您毎月花費多少選購服裝產品? * |
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4.
Which of the following brands can you recognize? ( more options )
以下那些品牌為你所認識的? ( 可選多項 ) * |
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