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Part I: The organization
This part of the questionnaire will be used to compare different types of non-profit organizations, for which some basic information on your company is needed. Please give only one answer per question unless otherwise stated. |
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| 1. What is the main focus of your organization? |
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| 2. Is your organization a charity? |
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| 3. How many paid staff are working for the organization? |
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| 4. How many volunteers are working for the organization? |
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| 5. Which year was the organization founded? |
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| 6. What are your organization's sources of income? Please indicate for each source the percentage of your organization's total income. More than one answer can be given. |
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| 7. Where is your organization located? |
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Part II: Non-profit marketing communication
This part of the questionnaire is focused on trends in non-profit marketing. Please fill out the below questions on how marketing is used in your organization. Please give only one answer per question unless otherwise stated. |
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| 8. Does your organization make use of marketing communication? |
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| 9. Does your organization have a budget for marketing activities? |
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| 10. Which communication activities does your organization use? Please tick the appropriate column to indicate who is responsible for the following activities. More than one answer can be given. |
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| Public & Media Relations |
| Advertising Design |
| Media Buying |
| Media Promotions |
| Government Relations |
| Speech Writing |
| Event Marketing |
| Event Management |
| Data Base Management |
| Direct Marketing |
| Street Promotions |
| Product Launch |
| Publicity Stunts |
| Writing and Editing |
| Web Design |
| Crisis Communications |
| Strategic Marketing / Communication Planning |
| Media Training |
| Fund Raising |
| Other (please indicate below) |
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| 11. Please indicate if there are any other marketing activities your organization uses, and who is responsible for them. |
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| 12.
Please indicate the importance of these communication activities for your organization. Please tick the appropriate column. |
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| Public & Media Relations |
| Advertising Design |
| Media Buying |
| Media Promotions |
| Government Relations |
| Speech Writing |
| Event Marketing |
| Event Management |
| Data Base Management |
| Direct Marketing |
| Street Promotions |
| Product Launch |
| Publicity Stunts |
| Writing and Editing |
| Web Design |
| Crisis Communications |
| Strategic Marketing / Communication Planning |
| Media Training |
| Fund Raising |
| Other (please indicate below) |
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| 13. Please indicate if there are any other marketing activities your organization uses, and how important they are. |
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| 14. Does your organization make use of external marketing/communication specialists/agencies? |
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| 15. Would you be interested in hiring a marketing or communications agency if it
would fit within your organization’s budget? |
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| 16. What kind of services do you expect a communication agency to provide you with? Please tick the appropriate box to indicate their importance for you. |
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| Public & Media Relations |
| Advertising Design |
| Media Buying |
| Media Promotions |
| Government Relations |
| Speech Writing |
| Event Marketing |
| Event Management |
| Data Base Management |
| Direct Marketing |
| Street Promotions |
| Product Launch |
| Publicity Stunts |
| Writing and Editing |
| Web Design |
| Crisis Communications |
| Strategic Marketing / Communication Planning |
| Media Training |
| Fund Raising |
| Other (please indicate below) |
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| 17. Please indicate if there are any other marketing activities you expect a communication agency to provide your you with, and how important they are. |
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| Please go to question 22. |
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| 18. Which communication agencies are providing your organization with marketing and communication services? |
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| 19. What are their main tasks? Please describe shortly. |
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| 20. Why has your organization chosen these companies? |
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| 21. How did you find these companies? |
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| 22. Which of these points would you take into consideration when hiring an external marketing or communication specialist/agency? Please tick the appropriate column to indicate their importance. |
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| Low fees |
| High level of service |
| Ethical conduct |
| Corporate Social Responsibility |
| Personal approach |
| Flexibility (e.g. working hours) |
| Affinity with your organization's cause |
| Reliability |
| Availability (e.g. available for questions/meetings) |
| Involvement (e.g. how much your organization is being involved in the agency’s work) |
| Other: (please indicate below) |
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| 23. Please indicate if there are any other points you take into consideration, and how important they are. |
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| 24. What sources of information would you use when choosing a communication agency? Please write a “1” under the most preferred source, a “2” under the second-most preferred source, etc. |
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This is the end of the questionnaire. Thank you very much for your time. |
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